I utilised The Body Shop's stringent new brand guidelines to rework existing design assets into refreshed campaign materials to achieve the project goal. 

Working closely with their in-house team, I developed templates that could be shared with their wider TBS design teams worldwide for regional translations. Outcomes inclued:

• E-commerce sales of Vitamin E range grew 10.6% from the previous year;
• In-store sales of Vitamin E range increased 42.9% from the previous year