TrustedHousesitters, is a membership-based portal where travel-loving homeowners with pets and house sitters who love animals and traveling can connect. As membership of TrustedHousesitters involves an annual membership fee, conversion rates often melt at checkout stage. 

To aid conversion rate optimisation, I was tasked with designing a responsive abandoned cart email template, and a social post to target anyone that was emailed. As a result conversion rates jumped by 4.5%.